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KHALSA FOOTBALL FEDERATION 2014 TOURNAMENT LAUNCH

St George’s Park National Football Centre



BACKGROUND


From its inception in 1987, the KFF has grown in popularity enormously and is now considered to be one of the most inspiring Asian amateur football organisations in the UK.

As such, their events are looked forward to with a huge degree of anticipation and excitement. Central to the ethos of the KFF is the development and enjoyment of grassroots community football.

Its extensive reach is national and the fun annual tournament will be hosted in Walsall, Hounslow (London), Leicester, Derby and Birmingham during the 2014 summer.

Driven by the community it serves, it has grown organically to 56 senior teams and 36 junior teams, and encourages everyone to get active and showcase their talent. Naturally, this helps to build and cement friendships across communities through a shared appreciation of football.


PURPOSE OF OUR LAUNCH


The KFF has been at the forefront of the Asian amateur football scene for decades and this year it is looking to what it can do more to encourage young people at their host events to get involved in football, along with other sports, while growing the event from its substantial and loyal base.

With this in mind, alongside our partners, we are introducing two extra elements into this year’s 2014 Tournament. This year attendees will be able to get a taste for a range of other sporting activities such as Athletics, Badminton, Cricket, Gatka, Hockey, Powerlifting, Tennis and volleyball.

Our strong partnership with local football clubs at each host city means their coaches will be running training sessions for the younger age groups. It also offers a chance for interaction with the community and their local club at all levels.


OUR HOST CITIES


WALSALL – 24th and 25th May 2014
Aston University Recreation Centre, Birmingham Road, Walsall, West Midlands, WSS 3LQ

HOUNSLOW (LONDON) - 7th and 8th June 2014
Imperial College Sports, Harlington Sports Ground, Simpson Lane, Harlington, Middlesex, UB3 5AQ

LEICESTER - 21st and 22nd June 2014
Judge Meadow Community College, Marydene Drive, Evington, Leicester, LE5 6HP

DERBY - 5th and 6th July 2014
Sinfin Moor Park/Redwood Park, Sinfin Moor Lane, Derby, DE24 9SF

BIRMINGHAM – 19th and 20th July 2014
Lion Farm Playing Fields, Brunel Road, Newbury Lane, Oldbury, West Midlands, B69 1JD


OUR PARTNERS


We are extremely pleased to announce that Chelsea F.C., Derby County F.C., Leicester City F.C., and Walsall F.C. have all pledged their involvement at their relevant host cities. They will be primarily running coaching sessions for juniors, along with offering advice.

We also have the full backing at both regional and national level from the Football Association (The FA) and from the ethnic diversity organisation Sporting Equals.

“Khalsa Football Federation has been a major provider in grassroots football for several decades, helping to bring a high standard of organised football to Asian communities. Increasing the representation of Asian communities across the whole game is a priority area for The FA and the number of people that the KFF engages through their work can only be a positive thing.”
Kevin Coleman (FA Inclusion Projects Coordinator)

“Sporting Equals support governing bodies of sport and grassroots sports organisations such as KFF to increase participation in sport. The KFF have done successful work in encouraging people from Asian, black and minority ethnic communities to play football and are now working with us for support advice and guidance to increase participation in other sports, such as cricket, tennis and athletics. Through working in partnership with KFF, we hope to engage people of all ages into sport at their chosen level - be it for fun, fi tness or competition.”
Arun Kang (CEO of Sporting Equals)

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